New sauce at Taco Bell by Omar Apollo brings Guadalajara flavors to crunchy tacos

IRVINE - Taco Bell is introducing a new sauce packet, Disha Hot, inspired by Omar Apollo's family's secret hot sauce recipe. It will be available for Taco Bell Rewards Members starting on Tuesday, September 24 and will be spicing up menus nationwide on Thursday, September 26, while supplies last.

This sauce packet partnership introduces savory, smoky flavors, capturing the flavors perfected by Omar's mother in her original recipe, and can be enjoyed via a curated Disha Hot Discovery Box featuring Taco Bell menu favorites and three sauce packets or can be purchased a la carte (and yes, they have their own wisdoms created by Omar Apollo).

To celebrate, Taco Bell and Omar have created a limited-edition Taco Bell X Disha Hot liquid-infused vinyl of his latest album, "God Said No," which will be available for Taco Bell Rewards Members in limited quantities as a special first come, first served Tuesday Drop in the Taco Bell app on September 24th at 2pm PST.

After Omar's parents emigrated from Guadalajara to the U.S, they opened a small Mexican restaurant, El Super Taco, where Omar's mother made the Disha Hot sauce recipe their house sauce. It was such a favorite in the household that Omar and his siblings would even request the sauce be made for their birthday dinners, and if there was any already prepared, it was usually in a sour cream container in the fridge. Omar's parents dreamed of sharing their food and recipes through their restaurant, but unfortunately the business had to shut down after Omar was born.

"Everyone's family has that one recipe they believe is worth sharing with the rest of the world, for me it's Disha Hot Hot Sauce. It's not just about the flavors that take me back to my childhood, but about honoring my heritage and the countless sacrifices my parents made for me to pursue my passions," said Omar Apollo. "Bringing Disha Hot Hot Sauce to the world has always been my dream and I'm grateful to partner with Taco Bell to celebrate the flavors that make us who we are and create new memories with the people we love."

"Our sauce packets are more than just condiments; they're a beloved part of the Taco Bell experience. When Omar shared the story of his family's Disha Hot sauce and its unique, personal flavors, we knew this was the kind of meaningful partnership our fans would love," said Taylor Montgomery, Taco Bell's Chief Marketing Officer."

In classic Taco Bell Hot Sauce fashion, the Disha Hot Hot Sauce packets come with their own wisdoms (the iconic and unique sayings featured on each packet), created by Omar Apollo himself. The three wisdoms are: "Hotter in person," "My mom made this – Omar," and "Who's Omar Apollo?," ensuring that each packet carrying this long-treasured family recipe includes Omar's personalized touch.

Ingredients of Disha Hot include roasted tomatillos, white vinegar, peppers, onions, tomatoes, lime juice, and a family-secret spice blend. Watch Omar and his mother Enriqueta break down the legacy and ingredients for their family's version of Disha Hot while visiting Taco Bell's Test Kitchen here.

To commemorate the new sauce, Taco Bell will offer the limited-edition Disha Hot Discovery Box with three Disha Hot sauce packets, a Cheesy Gordita Crunch, a Doritos Locos Taco, a Crunchy Taco, chips and nacho cheese sauce, and a medium fountain drink for $8.99. Disha Hot sauce packets will be available a la carte for $.20. 

For the first 500 Rewards Members who claim the kit through the Taco Bell app, they will receive a Taco Bell X Disha Hot vinyl variant of Omar Apollo's new album, "God Said No," on September 24th at 2pm PST.

They will also include an exclusive vinyl insert signed by Omar, three Disha Hot Hot Sauce Packets, and an exclusive original Disha Hot Sauce bottle. 

After savoring Disha Hot Hot Sauce, people can mail in their USED sauce packets throughout the month of October to earn 80 bonus Taco Bell Rewards points thanks to Taco Bell's Sauce Container US Recycling Program with Terracycle.