Today, Spotify has wrapped up the 2024 annual campaign focusing on celebrating not just the artists but also the fans and creators who made the year memorable.
Spotify Wrapped has become an anticipated event for millions of listeners, allowing them to share their musical journeys on social media. It's always a fun and engaging time for music lovers, reflecting both personal preferences and global music culture. Mexican music has experienced explosive growth, rising 31% globally in 2024. It is now the most-streamed Latin genre in the U.S., topping the charts in 26 states.
Major milestones include Peso Pluma, Junior H, Natanael Cano and Fuerza Regida being featured among the Top 10 Global Latin Artists, highlighting the worldwide reach of their music.
Peso Pluma continued his dominance into 2024, securing the #2 spot as the most-streamed Latin artist worldwide. Two of his albums “Éxodo” and “Génesis,” ranked among the top five Global Latin Albums. His high-profile collaborations, such as “QLONA” with Karol G, “BELLAKEO” with Anitta and “Iguaque Un Ángel” with Kali Uchis, showcase the genre’s growing influence across global genres like Reggaetón and Pop.
Meanwhile, Xavi's “La Diabla” became the most-streamed Mexican music track globally and the #4 most-streamed Latin song worldwide, further reinforcing the genre’s global appeal.
Here are the most listened to Mexican music songs worldwide in 2024:
Mexican music continues to break new ground, with a variety of subgenres capturing the attention of younger audiences, such as corridos and corridos bélicos, which remain fan favorites, while sierreño, norteño and banda are rapidly gaining popularity among young listeners, especially in the United States and Mexico.
Spotify has been instrumental in driving this ongoing success, releasing three exclusive content capsules and Spotify Singles in August, each celebrating a distinct aspect of Mexican music: Electrocorridos, Norteño Sax, and Sad Sierreño.
The platform also hosted the inaugural La Tierra de Música Mexicana in Los Angeles in September, uniting over 700 artists and industry leaders for a three-day event that honored the genre's rich history and bright future.
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